Structured learning
for B2C marketing
practitioners
Lepxiru started in 2021 as a response to a specific gap — Ukrainian learners had access to broad marketing theory but very few structured programs focused specifically on consumer-facing commercial strategies. We cover behavioral economics, funnel architecture, segmentation, and campaign measurement across 14 core modules.
Lviv-based · National reachInstructors with field experience, not just credentials
Each instructor has worked directly in consumer marketing roles — running campaigns, analyzing cohort data, testing acquisition channels — before moving into teaching. Theory here follows practice.
Daryna Kovalchuk
Lead Instructor · B2C Strategy
7 years managing consumer acquisition campaigns for retail and e-commerce brands before joining Lepxiru. Her modules average 4.8 out of 5 in learner feedback across 3 consecutive cohorts.
Bohdan Savytskyi
Curriculum Designer
Designed learning paths across 6 specialization tracks since 2021. His approach ties each theoretical concept to a specific measurement benchmark — learners always know what to track and why.
"Sessions run at 90-minute blocks — long enough for depth, short enough to sustain concentration. Group sessions cap at 12 participants so that questions actually get answered."
Program structure notes
Group sessions,
individual paths,
one consistent standard
Learners choose between group cohorts — which run on a fixed 8-week schedule — and individual tracks that adjust pacing and module order based on an initial diagnostic. Both formats use the same curriculum materials and the same instructors. The difference is structure, not quality.
- Diagnostic assessment at enrollment — 35-question survey maps current knowledge gaps before the first session.
- Live sessions are recorded and available for 60 days — relevant for learners across all 24 Ukrainian regions.
- Progress reviews at weeks 3 and 6 — not just a final grade, but two checkpoints where the path can be adjusted.
| Feature | Group | Individual |
|---|---|---|
| Fixed schedule | Yes | Flexible |
| Max participants | 12 | 1 |
| Diagnostic intake | Yes | Yes |
| Path adjustment | Limited | Full |
| Peer interaction | Yes | No |
| Session recordings | 60 days | 60 days |
| Progress reviews | Weeks 3 & 6 | On request |
| Duration | 8 weeks | Self-paced |
