From first session
to practical application
B2C marketing is a discipline built on real consumer psychology and measurable data. This page outlines how we structure learning so each stage connects directly to professional practice.
See the full program4 stages of structured learning
Intake and learning profile
Before any session begins, each learner completes a structured intake covering prior experience, professional context, and learning goals. This 45-minute process determines whether group or individual format is more appropriate, and sets a measurable starting point for all progress tracking.
Structured session schedule
Group cohorts meet 3 times per week in 90-minute live sessions with a maximum of 12 participants per group. Individual learners hold 2 private sessions weekly, with each session directly linked to case assignments from the previous meeting, creating continuity across the program.
Applied work and feedback cycles
Each module includes a practical assignment — typically a real-world B2C scenario involving consumer segmentation, channel selection, or campaign planning. Instructors return written feedback within 48 hours, and revision rounds are built into the schedule before moving to the next stage.
Completion review and next steps
The final module includes a portfolio review session where each learner presents 2 completed case projects to an instructor panel. Feedback from this session directly informs post-program recommendations — whether to continue with advanced modules or apply independently.
What happens inside a session
Sessions are not lectures. Each 90-minute block is divided into 3 segments: a 20-minute concept review, a 50-minute workshop on a live case, and a 20-minute peer or instructor discussion. This format has been consistent across all programs since 2021.
Instructors prepare unique case materials for each cohort based on current Ukrainian market conditions, which means examples are specific and contextually relevant rather than drawn from generic international textbooks.
- Live cases drawn from B2C brands operating in Ukrainian market conditions
- All assignments submitted and reviewed before the next scheduled session
- Individual learners receive a revised schedule if progress falls behind plan
- Group discussions are recorded and available for 14 days after each session
Concrete skills, not certificates alone
Most learners finish with 6 to 8 documented case projects covering acquisition, retention, and pricing strategy. These form a practical record of work that reflects real analytical and planning ability, not just course attendance.
Consumer segmentation
Applied techniques for grouping B2C audiences by behavior, spending patterns, and channel preference.
Campaign measurement
Practical understanding of which metrics matter at each stage of a B2C campaign — and why conversion rates alone are insufficient.
Channel logic
Structured reasoning for selecting and combining digital channels based on product type, price point, and audience lifecycle stage.
"The intake process felt unusually honest — the coordinator told me the group format would not suit my schedule and moved me to individual sessions without any push to reconsider. The work was harder than expected, but the feedback on each assignment was specific enough to actually act on."
Daryna Hulych
Marketing coordinator, Kharkiv
